Understanding Customer Journey Analytics in Performance MarketingCustomer journey analytics allows companies to link explicit feedback – surveys, for example – with implicit information gathered through data. This includes determining how blog engagement impacts free trial signups and how effective ad retargeting is.This empowers marketing team… Read More

The Duty of AI in Performance Advertising And Marketing AnalyticsThe Duty of AI in Performance Marketing AnalyticsUtilizing anticipating analytics, natural language processing, artificial intelligence and programmatic advertising and marketing, AI transforms the way marketing professionals function. It permits them to refine massive amounts of cons… Read More